GET TO THE TOP OF LOCAL SEARCH ECOSYSTEM
Managing your business listings across all of these channels can be daunting and time consuming.
Let us help you get found consistency and accurately on all the important channels your new customers are on and get new customers today.
The Local Customer Journey
Local businesses need to be found where customers are looking.
In a customer’s buying journey, the information they are presented with on channels like Google and Facebook impact their decision to buy.
If they cannot find your business or call you, you may have lost a potential new customer.
Local Listing Data Layers
To maximize your search presence, you must have a strategy around the 3 data layers.
Local Data Aggregators
It’s important to have data aggregators as a foundation to an online presence strategy because a practitioner can be assured their information is correct and stays correct in a vast ecosystem.
Local Data Aggregators are often trusted even over manual listings management.
Local Data Amplifiers
Take control of your information on the top channels your customers are on.
Sources of business information that are referenced by thousands of developers to build out other search tools.
Wrap data in technology, providing content and listing information to a variety of apps & websites. Uber, Opentable, ParkWhiz or AirBnB are all built using business listings provided by data amplifiers.
Local Data Publishers
Known as the “presentation layer”, data publishers quickly publish submitted local data to a range of sources online, offline, voice search, mobile apps and navigation systems.
Effective to quickly push out changes to listings quickly so that customers are informed immediately (such as new opening hours, added or removed services, a new address or a telephone number)